By Adrien Maines and Bianca Vranceanu – If you ask anyone with a recognizable business how they did it, chances are branding had a lot to do with becoming the …
Prepare for 2022 Trends – Four Areas of Focus
By Ioana Good – Published in the New York Law Journal – Things change. The past few years brought many disruptors to businesses of all kinds, driving new methods for …
Good PR Drives Growth and Revenue
By Bianca Vranceanu, Ioana Good, and Matthew Esteves – Everyone wants their company to thrive and beat the competition. Understanding the business of PR is paramount for success. Journalists need valuable …
Promova Authors #1 Most-Read JD Supra Article In 2021
#1 New Year, New Legal Focus: The Impact of Cryptocurrencies and Blockchain Law – by Ioana Good for Legal Marketing Association (LMA) We are thrilled to be listed as the #1 most-read article …
Is Your Culture Deliberate?
Published in Law.com By Ioana Good Culture clearly has a powerful effect. Studies have shown time and again that the right culture increases productivity, wellness, results, retention, and resilience. According …
#LMA21 Together – Focused – Forward
By Ioana Good Sunrise yoga with the beautiful Atlantic Ocean in the background, yes, please! With robust pre-conference programming, two keynote speakers, over twenty sessions from dozens of speakers, and …
Meet Me at The Clubhouse!
By Ioana Good Published in Law.com’s Mid-Market Report There’s a newer way to interview these days, and plenty of folks are talking about it! Clubhouse, a social media network, first gained …
Craft a Successful PR Response in the First 72 Hours of a Crisis
By Ioana Good, Bob Carilli , Bianca Vranceanu Today’s news cycle is measured in seconds (on a slow day!), and rumors can snowball into a perfect storm. No one wakes …
Holistic Vision and Strategy Feed Growth of Legal Operations
Published in Law.com and Mid-Market Report By Ioana Good Legal operations (“legal ops”) are game-changers for most firms. The discipline continues to evolve by leaps and bounds, improving upon a …
Incident Response & Communication Planning Are Critical for Your Reputation
Published in Law.com and Mid-Market Report By Ioana Good Data breaches and cyber-attacks are front-page news at an alarming rate. Additionally, other types of crises spin out of nowhere, most …