By: Bianca Vranceanu and Adrien Maines Content is being published in the media on an epic scale. With all this information being generated daily, it is increasingly challenging to stand …
Hybrid Work Models Demand an Evolution in Communication
By: Ioana Good Published in the New York Law Journal and Mid-Market Report Planning, policymaking, and training for effective communication must be top priorities for today’s leaders to drive an …
Ace Your Next Media Interview with Three Easy Steps
By Matt Esteves We’ve all seen those interviews that flopped in the media. When sources are unprepared, it shows. Much like preparing for an upcoming trial, a big presentation, or …
Firms Bolstering Investment in Cyber Insurance to Transfer Risk
As cyber breaches rise, communication planning evolves By Ioana Good Mitigating risks is a hot topic these days. Law firms store a great deal of sensitive information that has value …
COVID Changed the Media & Sports Coverage Will Never be the Same
By Matthew Esteves The COVID-19 pandemic forever altered the media landscape and especially sports coverage. The excitement around live game experiences attended in person now sees a virtual environment augmenting …
What Legal Marketers Can Learn From Olympic Athletes
Published in the New York Law Journal By Ioana Good It’s remarkable to watch Olympic athletes competing at the pinnacle of their sport. While we watch these men and women …
Women Who Create, Lead, & Succeed; Celebrating Women in Journalism and Design
March is Women’s History Month, and we are excited to shine a light on women in journalism and design in our “Women Who Create, Lead, & Succeed” campaign. This month, …
There’s Gold in Them (Digital) Hills
Published in the New York Law Journal By Ioana Good It’s been said that data is the new gold, and if you know how to mine it, you’ll quickly find …
Define Culture and Build Trust with Your Brand
By Adrien Maines and Bianca Vranceanu – If you ask anyone with a recognizable business how they did it, chances are branding had a lot to do with becoming the …
Prepare for 2022 Trends – Four Areas of Focus
By Ioana Good – Published in the New York Law Journal – Things change. The past few years brought many disruptors to businesses of all kinds, driving new methods for …