Social movements abound and continue to dominate mainstream news and social media. People are more socially aware than ever, and customers and clients are looking to align themselves with like-minded …
Meet The 2021 Women Who Are Rising to New Heights! #WHM
For Women’s History Month, Promova is shining the light on some incredible ‘Women in Journalism” and “Women Entrepreneurs” who are changing the world and paving the path to a better …
Preparation is Key for Restaurateurs Who Want Media Exposure
By Ioana Good and Bob Carilli Published in Modern Restaurant Magazine Let’s face it, many people find public speaking a daunting task. If you add lights, cameras, and an action-packed …
Congratulations on Your Engagement!
Not an engagement to get married; we’re talking about your social media engagement! This is arguably the most important metric to look at when measuring your social media activity’s impact …
Stories Unite Us and Build Brand Loyalty
There’s a good reason that stories are carried from one generation to another, stories build connections and draw us together. A compelling story will elicit emotions, put people at ease, …
Write!
By Susanne L. Mandel While we continue to face the COVID-19 pandemic, lawyers and their business development teams recognize that marketing, client contact, and new business development of course cannot …
Giving Thanks With 2021 on the Horizon
As we roll towards the close of this year, it would be easy to harp on hardships suffered. But we prefer to look back on 2020 and remember this year …
Pay Attention to Your Brand: Social Monitoring is not the Same as Social Listening
Data is all around us and it’s easy to see that it is growing at an exponential rate. The good news is, this presents an enormous brand opportunity for those …
Build a Strong Bio That Sets You Apart
True story, the second most read page on a website is your bio. This is where prospective clients and other professionals turn to learn about you and what you do. …
What is “Canceled Culture” and How to React?
“Canceled culture” first came about after the idea of “canceling” celebrities due to their problematic actions or statements. Merriam-Webster dictionary later connected “cancel culture” with the #MeToo movement, making the …