A year of cutting through the noise, creating momentum, and growing together.
It’s Promova’s birthday, and before we get carried away with cake, candles, and debating whether beignets count as a strategic business-development tool, we want to say thank you.
This year, our team gathered in New Orleans for our annual retreat around one clear theme: Cutting Through the Noise – Protect Focus. Innovate. Deliver Outcomes Together. In a world full of crowded inboxes, changing algorithms, AI-generated everything, and enough notifications to make anyone consider a flip phone, clarity matters more than ever.
New Orleans gave us a fitting backdrop to think about the work we do. Growth is rarely easy, but our goal is to make it feel more achievable by bringing smart strategy, clear communication, and practical momentum to the efforts that matter most to our clients.
That focus shaped a year of meaningful progress. We brainstormed new initiatives with clients, exchanged ideas at industry conferences, explored SEO and GEO, and continued helping organizations tell stronger stories, build visibility, and communicate with confidence.
We also contributed to conversations shaping the industries we serve through thought leadership, guest lectures, and collaborations with Northeastern University and Brooklyn School of Law. Our work explored timely topics ranging from the rapid spread of AI misinformation to the transactional skills startups need to succeed.
A few moments we’re especially proud of:
- Liz Fisher joined Promova as Project Manager, bringing strategic insight, operational expertise, and the calm confidence required to turn complicated workflows into clear next steps. Her role is a big part of our commitment to making the client experience more seamless. Because great work should not require a scavenger hunt or a spreadsheet with 14 tabs, Liz is helping us implement new efficiencies, including a platform that will give clients a new resource that integrates more seamlessly into how we work together. More coming soon!
- Jeff Anderson joined Find A Rainmaker to help lead the next chapter of our behavioral assessment platform, which helps organizations identify the business-development traits that fuel growth. With less guessing and more data-driven insight, clients are using the platform to support role placement, team development, and more informed talent decisions.
- We celebrated the completion and upcoming release of In the Spotlight. Ioana Good’s first book launches October 15 and shares practical guidance and strategies for thought leaders who want to communicate with greater clarity and impact.
- We continued investing in the next generation and the larger professional community through guest lectures, research, and thought leadership. Ioana Good and Natalie Magierki will join Law360 for a video conversation on making legal communications decision-ready, sharing practical steps for creating clear, forwardable business communications that help clients understand complex legal information and support lawyers’ business development efforts.
- Giving back has been part of Promova since our inception. We’re proud to continue supporting Black Girls Code, Project Scientist, and Big Dreams Bloom, and creating opportunities for the next generation to succeed. Each year for #GivingTuesday, our team members also select an organization to support, with Promova proudly funding their effort.
Here’s to cutting through the noise, protecting what matters most, and creating even more momentum in the year ahead.
With gratitude, The Promova Team
P. S. Want to be the first to read Ioana’s first book, In The Spotlight? Preorder your copy before October 15 for 20% off the list price.