#LMA21 Together – Focused – Forward

In Media, News, Social by Ioana GoodLeave a Comment

By Ioana Good

Sunrise yoga with the beautiful Atlantic Ocean in the background, yes, please!

With robust pre-conference programming, two keynote speakers, over twenty sessions from dozens of speakers, and well-being activities (I mentioned the yoga, right!), the 2021 Legal Marketing Association Conference offered valuable content and activities. Though smaller in attendance than in years past, everyone enjoyed being together again, mingling and learning in an intimate setting with a fantastic Florida coastal backdrop. The event took place at the Diplomat Beach Resort in Hollywood, FL, from October 22 – 24. There was also an option to attend virtually. Here are five takeaways.

Write!

This year, we heard from Keynote Speaker Neil Patel, one of the most influential digital marketing authorities, New York Times Bestselling Author, and Forbes Top 10 Marketers. Right off the bat, Patel told the audience that he hires lawyers based on authority content he finds online such as blogs, valuable articles, social media, and more. He joked that he does not hire attorneys by attending golf tournaments. LinkedIn and blogging remain the top two channels for communicating in the business world, followed by videos, social media, and infographics. Patel went on to say there are over one billion blogs, and Google indexes the freshest site. His advice?

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