Published in the New York Law Journal
A crisis always seems to hit at the least opportune time; you’re preparing to leave for a long weekend, you’re on a tight deadline, or maybe you are short–staffed. But when a crisis hits, be it a data breach, partner controversy, litigation gone public, or a fast‑moving misinformation surge, clients and reporters stop listening for a spin and start listening for authority. That last category is growing fast: a 2026 global survey of senior crisis and risk communicators, which published in January, 2026 found that while 37% rate AI-generated deepfakes as a high or critical risk, 77% report having no documented protocol to manage them—precisely the kind of readiness gap that turns issues into reputational crises (RiskComms’ 2026 Crisis, Emergency, and Risk Communication Trends Report—survey summary, Jan. 2026). For law firms, the first hours and days are a real‑time credibility audit. Respond well, and you stabilize the situation and strengthen your standing as the voice clients and the media trust when the stakes are high. Respond poorly and the damage compounds.
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