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Spruce Up Your Website to Optimize Engagement and Win More Clients

By: Bianca Vranceanu and Adrien Maines

First impressions matter and your website is often a prospective client’s introduction to your business. Communicating your brand aesthetic, providing informative content, and balancing the site with dynamic visuals are imperative for increased user engagement and optimized search engine results. With the 2023 around the corner, make the resolution to refresh your website and win more work.

Here are some easy ways to update your website:

Update Your Images

Pictures should reflect the values and ethos of your brand. Showing the team creates a sense of togetherness and community, which is much more inviting than a stock image. According to a study by Postali, the click-through rate on a website is about 47% higher for websites with images compared to those without any visuals. Images capture consumers’ attention and increase the time they spend on your website.

When choosing images, ensure they reflect the team, complement your company’s brand, and relate to the written content.

Use Video

Humanizing your brand and establishing a greater sense of connection are two important qualities videos can generate. Accounting for more than 82% of all consumer internet traffic in 2022, online videos are one of the most popular forms of content, because it is more engaging and it allows personality to shine through. Video content is an excellent tool for cross-platform marketing, with the possibility to share videos on social media platforms, thecompany’s website, and more. Many platforms prioritize videos in their listing algorithms, resulting in better organic reach compared to other types of content.

Provide Industry  Trends and Thought Leadership Pieces

By publishing content that follows the new developments in your field, it communicates to consumers that your company evolves with the times and incorporates modern techniques and innovations in the services offered.

Thought leadership content can include future predictions, information gained or shared at conferences, and personal anecdotes. Additionally, sharing the trends and thought leadership pieces establishes your brand as a trusted source and encourages the user to return to the website in the future to learn more valuable knowledge.

Ensuring your website has all the key features to optimize search engine results and increase engagement is critical to your company’s success. Promova can assist with design and  content to help elevate and refresh your website.