In an article published in The Mid-Market Report and Law.com, Promova’s founder Ioana Good highlights the 2020 Re-Imagined Legal Marketing Association Conference and offers key takeaways. “The four-day virtual conference, rescheduled from its original April date due to COVID-19, hit the ground running with important topics such as diversity and inclusion, mental health and the importance of well-being,” writes Good. “Through case studies and new strategies, attendees learned how to sharpen their business goals, implement new ideas, and explore new products and services to help law firms pivot and remain competitive.”
The conference offered 45 interactive conference sessions, a keynote presentation, breakout sessions, roundtable discussions, TED-style talks, speed networking, product demonstrations and entertainment.
The keynote this year was Baratunde Thurston, a New York Times bestselling author and an Emmy-nominated host, who has worked for The Onion, produced for The Daily Show and advised the Obama White House. Thurston reminded the audience that in the legal industry “precision matters, words matter.” The legal industry has the power to be a part of moral justice. “Feeling bad about power is a waste of power,” Thurston explained. “We must understand our power and then choose to use it to our advantage.”
A staple of the LMA conference, the general counsel panel included Amy Osteen, founder of Outside CLO, Sheniece Smith, vice president and general counsel of Hannibal Regional Healthcare System and R. Stanton Dodge, chief legal officer of Draft Kings.
All three agreed that relationships and trust matter most and that they follow the lawyer, not the law firm. Osteen said, “if you can’t disagree without being disagreeable, I don’t want to work with you.” Olsten also urged lawyers to arm her with the right information so that when she walks into a CEO’s office or investor meeting, she is prepared.
To read the article in full, click here.