As cyber breaches rise, communication planning evolves By Ioana Good Mitigating risks is a hot topic these days. Law firms store a great deal of sensitive information that has value …
COVID Changed the Media & Sports Coverage Will Never be the Same
By Matthew Esteves The COVID-19 pandemic forever altered the media landscape and especially sports coverage. The excitement around live game experiences attended in person now sees a virtual environment augmenting …
What Legal Marketers Can Learn From Olympic Athletes
Published in the New York Law Journal By Ioana Good It’s remarkable to watch Olympic athletes competing at the pinnacle of their sport. While we watch these men and women …
Romanian Roots – She Risked Everything for a Chance at a Better Life
Bucharest, Romania There is a line of nearly 600 people in the capital’s square. The night before, it was announced that oranges would be available in the market – first …
Cuban Roots – A Woman who Paved the way by Putting Family First
Havana, Cuba In 1963, Georgina, her husband, and two sons fled Cuba with nothing except the clothes they were wearing. Adrien’s family were industrious fruit and vegetable farmers, living on …
Women Who Create, Lead, & Succeed; Celebrating Women in Journalism and Design
March is Women’s History Month, and we are excited to shine a light on women in journalism and design in our “Women Who Create, Lead, & Succeed” campaign. This month, …
There’s Gold in Them (Digital) Hills
Published in the New York Law Journal By Ioana Good It’s been said that data is the new gold, and if you know how to mine it, you’ll quickly find …
Too Busy for What?
by Peter A. Johnson, M.Ed., J.D. – How do you respond to people who make an innocuous inquiry such as, “How are you?” or “How’s business?” Many of us instinctively …
Define Culture and Build Trust with Your Brand
By Adrien Maines and Bianca Vranceanu – If you ask anyone with a recognizable business how they did it, chances are branding had a lot to do with becoming the …
Prepare for 2022 Trends – Four Areas of Focus
By Ioana Good – Published in the New York Law Journal – Things change. The past few years brought many disruptors to businesses of all kinds, driving new methods for …