Women’s History Month is an exciting time of year as we spotlight exceptional women driving change and advancing the business landscape. This year, we’re launching a campaign titled Women Influencing Technology History (WITH), …
Focus Your Email Marketing on Value Rather Than Promotion
By: Bianca Vranceanu and Adrien Maines Staying relevant and gaining long-term client engagement is highly sought-after yet difficult to achieve. Implementing consistent client-focused marketing strategies, reaffirming the benefit of your …
Developing Your Legal Niche is a Marathon, not a Sprint
Published in the New York Law Journal By Ioana Good As the new year begins, many of us have set goals for growth and health. But the difference maker that …
February 2023 Trending Topics
We often get asked what to write about. Our research team puts together ten trending topics each month to improve the likelihood of getting picked up in the media. We …
Let Opportunity Guide Your Marketing, Not Fear
Published in the New York Law Journal By Ioana Good There’s been a lot of buzz about the economy, inflation, and an imminent recession impacting the U.S. While interest rates …
January 2023 Trending Topics
We often get asked what to write about. Our research team puts together ten trending topics each month to improve the likelihood of getting picked up in the media. We …
Refresh Your Media Policy in 2023 to Create a Reputable Brand and Consistent Communication
By: Matthew Esteves Media exposure is integral to a company’s business, reputation, and ability to connect with a target audience. The benefits associated with bolstering a company’s media presence have …
Spruce Up Your Website to Optimize Engagement and Win More Clients
By: Bianca Vranceanu and Adrien Maines First impressions matter and your website is often a prospective client’s introduction to your business. Communicating your brand aesthetic, providing informative content, and balancing …
Behavioral Data Helps Form Impactful Teams and Informed Training
Published in the New York Law Journal By: Ioana Good Our behavior is analyzed every minute we interact and transact online. This analysis feeds the ads we see when we …
December 2022 Trending Topics
We often get asked what to write about. Our research team puts together ten trending topics each month to improve the likelihood of getting picked up in the media. We …