By Bianca Vranceanu and Adrien Maines It’s no secret that the digital market is filled with companies competing in the same industry. What makes a brand stand out with an …
Rainmakers Didn’t Evolve Overnight, But they Share a Key Differentiator
Published in the New York Law Journal By: Ioana Good Ever wonder why some attorneys and experts always get media attention, yet you are just as qualified and don’t? It’s …
Collaboration Between Journalists and PR Professionals Brings Strategy to Media Initiatives for Hospitality
Published in Modern Restaurant Magazine By: Matthew S. Esteves, Ioana Good, and Bob Carilli Journalists are pulled in many different directions, and they have a significant responsibility to cover breaking …
Great Graphics Mean More Media Exposure
By: Bianca Vranceanu and Adrien Maines Content is being published in the media on an epic scale. With all this information being generated daily, it is increasingly challenging to stand …
Hybrid Work Models Demand an Evolution in Communication
By: Ioana Good Published in the New York Law Journal and Mid-Market Report Planning, policymaking, and training for effective communication must be top priorities for today’s leaders to drive an …
Ace Your Next Media Interview with Three Easy Steps
By Matt Esteves We’ve all seen those interviews that flopped in the media. When sources are unprepared, it shows. Much like preparing for an upcoming trial, a big presentation, or …
Firms Bolstering Investment in Cyber Insurance to Transfer Risk
As cyber breaches rise, communication planning evolves By Ioana Good Mitigating risks is a hot topic these days. Law firms store a great deal of sensitive information that has value …
COVID Changed the Media & Sports Coverage Will Never be the Same
By Matthew Esteves The COVID-19 pandemic forever altered the media landscape and especially sports coverage. The excitement around live game experiences attended in person now sees a virtual environment augmenting …
What Legal Marketers Can Learn From Olympic Athletes
Published in the New York Law Journal By Ioana Good It’s remarkable to watch Olympic athletes competing at the pinnacle of their sport. While we watch these men and women …
Romanian Roots – She Risked Everything for a Chance at a Better Life
Bucharest, Romania There is a line of nearly 600 people in the capital’s square. The night before, it was announced that oranges would be available in the market – first …