Not an engagement to get married; we’re talking about your social media engagement! This is arguably the most important metric to look at when measuring your social media activity’s impact …
An Unexpected Road to Profits: Corporate Health and Wellness
Published in Law.com’s Mid-Market Report There is no doubt that our world went through some rapid changes in 2020 and while we all faced some challenging times, we adapted and …
Stories Unite Us and Build Brand Loyalty
There’s a good reason that stories are carried from one generation to another, stories build connections and draw us together. A compelling story will elicit emotions, put people at ease, …
New Year, New Legal Focus: The Impact of Cryptocurrencies and Blockchain Law
Published in Law.com and The Mid-Market Report By Ioana Good Cryptocurrencies are a hot topic lately. The emergence of the token-based economy, allowing people to buy and sell goods using …
Deloitte’s 2021 Global Marketing Trends Report
Historically, new innovations and communication practices have come out of crisis and uncertain times. Take for instance the 1918 pandemic which popularized the telephone so much that there was a …
Creating a Cultural Commitment to Drive D&I Programs Forward
Published in Law.com and The Mid-Market Report To build more inclusive teams, hire top talent and deliver results, companies have been doubling down on Diversity and Inclusion (D&I) efforts to …
A Good PR Plan Should be Top of Your Holiday Wish List
Published in Modern Restaurant Management Magazine The holidays are here and if we could pick any year to relax and let go a little more, it’s this year, right? Not …
Legal Marketers Drive Progress in Times of Change — Law Firm Leaders Weigh In
In today’s competitive business landscape, many lawyers and law firm leaders understand that it is no longer enough to provide stellar legal services, but lawyers also have to understand their …
Write!
By Susanne L. Mandel While we continue to face the COVID-19 pandemic, lawyers and their business development teams recognize that marketing, client contact, and new business development of course cannot …
Giving Thanks With 2021 on the Horizon
As we roll towards the close of this year, it would be easy to harp on hardships suffered. But we prefer to look back on 2020 and remember this year …