PR fires happen. Sometimes, you’ll know about them in advance – i.e. layoffs, mergers and acquisitions, leadership changes and so on. But in most cases, a crisis comes at you …
Three Fresh Tips for Leveraging PR to Grow
Indeed, recent world events have put the kibosh on traditional dining, networking, and events which play a significant role in a company’s business development strategy. Yet, in a crisis like …
Pay Attention to Your Brand: Social Monitoring is not the Same as Social Listening
Data is all around us and it’s easy to see that it is growing at an exponential rate. The good news is, this presents an enormous brand opportunity for those …
2020 Re-Imagined LMA Conference: We Will Build Back Better!
In an article published in The Mid-Market Report and Law.com, Promova’s founder Ioana Good highlights the 2020 Re-Imagined Legal Marketing Association Conference and offers key takeaways. “The four-day virtual conference, …
Build a Strong Bio That Sets You Apart
True story, the second most read page on a website is your bio. This is where prospective clients and other professionals turn to learn about you and what you do. …
The Power of Marketing
Congratulations to these law firm leaders who were highlighted in Strategies+ for their marketing efforts and achievements. In today’s competitive business landscape, many law firm leaders understand that it is …
Another Great ABC Construction Expo in the Books!
This year, we had the pleasure of attending The Associated Builders and Contractors Construction Expo and serving as judges with Siobhan Turner at Bentley Architects + Engineers, Inc. Over 90 exhibitors …
LMA Professional Advocacy Group: Leading Change Amidst the COVID-19 Pandemic
Change is what drives the legal marketing profession and as the saying goes, the only constant is change! In an article published in Strategies Magazine, Ezra Crawford and Ioana Good …
What is “Canceled Culture” and How to React?
“Canceled culture” first came about after the idea of “canceling” celebrities due to their problematic actions or statements. Merriam-Webster dictionary later connected “cancel culture” with the #MeToo movement, making the …