Published in Law.com and The Mid-Market Report By Ioana Good Cryptocurrencies are a hot topic lately. The emergence of the token-based economy, allowing people to buy and sell goods using …
Deloitte’s 2021 Global Marketing Trends Report
Historically, new innovations and communication practices have come out of crisis and uncertain times. Take for instance the 1918 pandemic which popularized the telephone so much that there was a …
Creating a Cultural Commitment to Drive D&I Programs Forward
Published in Law.com and The Mid-Market Report To build more inclusive teams, hire top talent and deliver results, companies have been doubling down on Diversity and Inclusion (D&I) efforts to …
A Good PR Plan Should be Top of Your Holiday Wish List
Published in Modern Restaurant Management Magazine The holidays are here and if we could pick any year to relax and let go a little more, it’s this year, right? Not …
Legal Marketers Drive Progress in Times of Change — Law Firm Leaders Weigh In
In today’s competitive business landscape, many lawyers and law firm leaders understand that it is no longer enough to provide stellar legal services, but lawyers also have to understand their …
Write!
By Susanne L. Mandel While we continue to face the COVID-19 pandemic, lawyers and their business development teams recognize that marketing, client contact, and new business development of course cannot …
Giving Thanks With 2021 on the Horizon
As we roll towards the close of this year, it would be easy to harp on hardships suffered. But we prefer to look back on 2020 and remember this year …
Three Stages of Crisis Communication Management
PR fires happen. Sometimes, you’ll know about them in advance – i.e. layoffs, mergers and acquisitions, leadership changes and so on. But in most cases, a crisis comes at you …
Three Fresh Tips for Leveraging PR to Grow
Indeed, recent world events have put the kibosh on traditional dining, networking, and events which play a significant role in a company’s business development strategy. Yet, in a crisis like …
Pay Attention to Your Brand: Social Monitoring is not the Same as Social Listening
Data is all around us and it’s easy to see that it is growing at an exponential rate. The good news is, this presents an enormous brand opportunity for those …