Published in Attorney at Law Magazine Gaining a deep understanding of how firms sell services…
More Than Just a Barrel: Protecting Reputation Risk When Introducing a Brand Refresh
Published in Modern Restaurant Management In the wake of the Cracker Barrel logo controversy, branding and…
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You’ve Made Your Mark as a Leading Voice. Now What?
Published in New York Law Journal Reaching the summit as a well-known thought leader is…
Content Marketing Wins: From One Action to Biz Dev Results
Published in The Legal Intelligencer As artificial intelligence-derived content clogs search results and email inboxes,…
Well Planned Retreats Drive Innovation and Growth
Corporate retreat season is here! These gatherings provide an opportunity to engage in team building…
This Northeastern graduate started her own PR firm — and a co-op program for current students
Ioana Good and Eniola Olaogun, Northeastern University alumni, have been featured as innovators in Northeastern…
Navigate Awards Season Like a Pro with 5 Strategies for Maximum Impact
Whether you’re a solo professional or a large firm, award submissions aren’t just about accolades—they’re…
Boost Your Visibility and Business Development with Branding
In a competitive market, there will always be a clear distinction between businesses leading with…
Proven Ways to Be a Good Writer and Accelerate Your ROI
Published in Law.com Malcolm Gladwell once said, “Writing is not the time-consuming part. It’s knowing…
CMO Series REPRESENTS – Ioana Good on Finding Your Voice: A CEO’s Journey to the U.S. and Path in Journalism, Thought Leadership and Tech
On this episode of CMO Series Represents, Ioana Good, founder of Promova, joins Yasmin Zand…