Leaders gather in New York to discuss how law firms can respond to accelerating AI adoption by strengthening strategy, governance, data quality, and operational execution to drive growth and remain competitive.
As law firms head into the second half of the year, many are balancing consistent pressures such as rate sensitivity, demand variability and talent movement alongside a newer accelerant: AI agents. These challenges brought chief marketing officers, business development leaders, legal tech executives and in-house counsel to New York City on June 4 for Passle’s 2026 CMO Series Live—a one-day forum focused on growth strategies, collaboration and the operational realities of adopting AI inside law firms.
A consistent message emerged across sessions and conversations: Do not obsess about using AI. Obsess about having a strategy.
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