By Adrien Maines, Connor Garris, and Eniola Olaogun
Telling your brand’s story can be a tricky balancing act of being authentic and showing clients what problem you solve. It takes continuous effort to weave the fabric of your brand’s story. The key is consistency and repetition using layers of content.
Here are seven ways to help tell your story:
Create Valuable Content and Stay in Your Lane
Thought leadership and educating your audience solidifies the credibility aspect of your brand. It establishes you as a credible source to clients and prospects looking for advice. Share tips, tricks, or industry insights that provide value to your audience and position yourself as an authority. You and your company know a lot about your field, so share it! Potential clients will find your organization because of something that they learned from you.
Highlight, Highlight, Highlight!
People love to hear about how businesses achieve milestones like an anniversary or how they have contributed to their community. Celebrate those moments with a social media graphic, blog post, eblast, or video, thanking your clients and team for playing a huge part in your company’s journey. This celebration not only makes your audience feel proud but also strengthens their connection to your brand’s journey.
Spotlight Your People and Culture
Company culture plays a very big role in your brand’s identity, and it goes a long way in showcasing authenticity. Spotlight team members on social media and blog posts with a short bio and fun facts about their role within the company. Some brands create entire campaigns about getting to know the team. You can even wrap up a month-long campaign highlighting employees tying it to your brand’s core values with an eblast to your target client list. After all, employees are the ones who can tell your brand’s story the best.
Use Client Testimonials
Let others say how great you are – the best advertisement is a recommendation. By featuring your clients’ experience with your services, you can highlight the quality of your work without feeling boastful.
Share Some Behind-the-Scenes Efforts
We are curious by nature. So, pull back the curtain, so to speak. As a company, you can do this by sharing behind-the-scenes photos or videos of a project or your team working together. Sharing candid images gives a glimpse of the human aspect behind what you do.
Use Visual Storytelling
Data can be overwhelming, even if the numbers are impressive. Try working it into a visual format, such as an infographic, to present data related to your industry. Visual storytelling helps make complex information easily digestible and shareable.
Ask Me Anything
Open a question poll on your social media for your audience to ask The questions can be answered directly in a live session or by posting your answers to each question in writing. By doing so, you are giving power to the viewer to engage and ask questions on topics that interest them.
Brand storytelling plays an integral part in building meaningful connections with your clients and prospects. Consistently using different content layers such as testimonials, thought leadership, visuals, and other tactics to create an immersive experience for your clients and prospects will soon become second nature to a consistent, authentic brand people turn to.