“It won’t happen to us!” This is the common thread found in 50% of the U.S. companies that don’t have a crucial crisis communications plan in place. Yet, according to the most recent Capterra’s Crisis Communications Survey, 84% of business leaders who have been through a crisis say they would increase practice in advance—more than half said they’d strongly increase practice.
Taking this one step further, 98% of business leaders who have activated their crisis communications plan say it was effective, and 77% say it was very effective in mitigating reputational harm, regulatory risk, and financial fallout.
Whether it’s a cyberattack similar to the data breach experienced by 23andMe users, which compromised roughly 6.9 million user accounts and put sensitive information at risk, misinformation caused by AI, executive misbehavior, or a high-profile trial, crises are not a matter of “if” but “when.” And when they happen, leaders must step in and address unexpected events and exercise agility as incidents unfold.
Proactive planning for the inevitable allows firms to prepare and gain more control over the narrative and…to read further, click here