Indeed, recent world events have put the kibosh on traditional dining, networking, and events which play a significant role in a company’s business development strategy. Yet, in a crisis like this, there’s one critical thing that should not be forgotten: public relations.
Why? Because public relations lets the public know that you are open for business and are active in your market sectors. Third party endorsements, like those from earned media, keep your name prominent during a recession or time of change. Additionally, contributing to your social media, blogs, and industry groups allows you to further build and develop relationships.
As a PR agency founder, I help companies increase their exposure, find new offerings, and ultimately win work. Here are three ways to make the most of your public relations efforts during the recession and pique people’s interest:
Published in Modern Restaurant Management Magazine – To read the article in full, click here.
