Innovate. Compete.

Prosper in an Accelerating World.

Innovate. Compete.

Prosper in an accelerating world.

The Promova Precepts

Transparency: Being honest, open and respectful.
Our Clients: Putting them first every day and meaning it.
Innovation: Placing it at the core of what we do.
Our People: Knowing they make the unassailable difference.
Environment: Fostering an inclusive culture where every person is given the opportunity to succeed.
Our Standard: Being known for doing the little things and the big things well.
Performance: Expecting and accepting from ourselves nothing short of the best.

Meet Your Team

Ioana Good

Founder + PR Strategist

Ioana and her mom came to the U.S. with two suitcases, knowing only the words please and thank you. Having grown up under communism in Romania, without freedom of the press, she taught herself English primarily by watching Peter Jennings and Sesame Street. She graduated top of her class from Northeastern University, double majoring in Journalism and International Affairs. Her childhood experience in Romania gave her an appreciation for freedom of speech - she wanted a career that celebrated the rights she now enjoyed in the country that adopted her.

After working in newsrooms such as the Boston Globe, Tribune Media and Orlando Sentinel, Ioana spent two decades in positions centered around marketing, public relations and business development at several companies in the legal and A/E/C industries. She attended Rollins College where she received her master’s degree in Corporate Communication and Technology.

Ioana founded Promova to bring her expertise to her clients and help them gain competitive advantage.

Adrien Maines

Partner + Creative Director

Adrien is a graphic designer who loves to help people and businesses develop a dynamic brand that represents their vision. As Promova’s Creative Director and Partner, Adrien has worked in the marketing & branding industry for over 16 years and provides a unique perspective: a cohesive design with a marketing strategy in mind. She provides an array of strategic-driven design services, including brand positioning, new and brand redesigns, collateral materials, and website design.

In addition to her work in the professional services industries, Adrien has licensed designs for companies like Bloomingdale's, Wayfair, and Milk Snob.

Pushpa Gowda

Chief Innovation Officer

Pushpa regularly assists clients with corporate communication, PR strategy, and tech initiatives to help them gain a competitive advantage. Additionally, she works with clients on efforts relating to Find a Rainmaker, a rapid behavioral assessment tool used to identify strong media spokespeople, business development professionals, and teams.

Pushpa also helps companies lead diversity & inclusion efforts and advance women-transforming tech. Before joining Promova, Pushpa spent the majority of her career at Jones Lang LaSalle, where she headed the technology engagement, serving as EVP of the Global Technology Engagement Department.

Puspha has served on the Board of Advisors for DisruptCRE and is a member of Chief, a network focused on women executive leaders. She launched, produced, and moderated a monthly webinar series for five years in that role.

Pushpa has an MBA from Bentley University, McCallum Graduate School of Business, and a bachelor’s degree from Tufts University.

Bob Carilli

Technology Strategist

Bob Carilli is a pioneer in digital marketing and transformation, focused on helping drive businesses efficiency through use of technology. Bob has held executive positions at Kelly Blue Book, SHOP.com and BookIt.com.

Entrepreneurship led him to Ecuador where he spent several years building GoEcuador.com, working with the Ecuadorian Military, Community Elders, and Shamans in the Amazon Jungle, Andes Mountains and Galápagos Islands.

Eric Althoff

Senior Copywriter + Editor

Eric Althoff is an Emmy-winning writer and producer. His writing has appeared in The Washington Post, Los Angeles Times, Minneapolis Star-Tribune, Napa Valley Register, Washington Times, and elsewhere. He has lectured at the ACES: The Society for Editing annual conferences and moderated panels for the inaugural DC/DOX festival held in Washington, D.C.

He earned a bachelor’s degree in English from the University of Southern California and a master’s degree from Tiffin University.

Eric has attended the Oscars, composed songs, and visited every presidential library/museum….but that’s a story for another day!

Christy Anderson

Senior Copywriter

Endurance and grit drive Christy and her work with clients to the finish line. As an endurance and competitive sports athlete, Christy played women’s pro volleyball and has raced in marathons and triathlons. She found her career passion in the communications field. With over 20 years of experience in marketing, communications, and operations, Christy has worked in-house and as a consultant. She has managed various business functions and marketing objectives, developing and overseeing integrated content strategies to assist clients with measuring, managing, and optimizing content performance to meet specific growth goals.

Christy has a communications degree from Chapman University, where she attended on a full scholarship to play on the women’s volleyball team.

When she is not working, Christy enjoys playing sports, training for marathons and triathlons, hiking, traveling, and spending time outdoors in Los Angeles, where she resides. Her next adventure is to Morocco!

Natalie Magierski

Account Executive

Natalie is a passionate storyteller with a background in English literature, data-driven journalism, and narrative economics. Having earned degrees from UCF and Full Sail University in journalism, along with data journalism and behavioral management certifications from UNC Chapel Hill and The Wharton School, Natalie has over a decade of experience as a corporate communicator and change manager, bringing a unique blend of writing acumen and digital content strategy.

Natalie most recently worked at PricewaterhouseCoopers International (PwC), serving clients with complex communication needs across a wide array of industries.

When she isn’t working, Natalie enjoys hiking with her family (aiming to cover all national parks!), reading nonfiction, and learning. She values supporting local efforts to preserve agriculture and foster environmental sustainability.

Krystina Sibley

Account Executive

Krystina brings over 25 years of experience elevating brands with public relations strategy development, thought leadership execution, engaging copywriting, branding and creative direction, marketing to targeted audiences, and a drive for delivering stellar service to help clients grow. With a background in corporate communications, journalism, branding and design, Krystina provides a unique perspective, helping clients capitalize on trends and opportunities in the digital and media space. She has held pivotal roles leading content and creative direction for clients such as Amlaw firms, including Holland & Knight LLP, state government agencies, marketing, and public relations agencies, and startups, serving in-house and in consulting roles.

Krystina provides an array of strategic services for clients, including corporate communications, PR and community engagement, tech and website development initiatives, and workflow optimization. She received her bachelor’s degree in journalism from San Francisco State University with a focus on international relations. After working in newsrooms such as Newsweek magazine in London, the San Antonio Express-News in Texas, and San Francisco during the dot.com boom, Krystina transitioned her writing, research, interviewing, and storytelling strengths into marketing and business development roles.

When she isn’t working, Krystina enjoys creating art, leading meditation and yoga classes, exploring the great outdoors, and traveling.

Eniola Olaogun

PR + Branding Assistant

Eni uses her background in technology to provide a divergent perspective on PR and Branding. With experience in large data models and clean data, Eni has worked at Wayfair where she made recommendations for suppliers’ inventory transfers, cleaned up incorrect data, and developed a weekly KPI reporting system to help her co-workers optimize their time.

Eni attends Northeastern University and is studying politics, philosophy, and economics with an interest in business. She is a proud member of Northeastern's African Student Organization.

A little fun fact: Eni is studying Yoruba and hopes to become fluent one day to get closer to her Nigerian roots.

Justin Wender

Martech + PR Assistant

As a head coach for one of the Boston Imperials Hockey Club teams, Justin knows firsthand what it takes to be a team player. Analytically minded and disciplined, Justin brings his A-game every day. From assisting with client workflows, conducting research, supporting FAR demos, and participating in internal brainstorming sessions, Justin works on various projects. He also monitors new technologies and legal, AEC, and tech advancements.

A little fact about Justin: he is a history buff! Justin placed at the top of all Canadian high schools while participating in the History Quiz Bowl Team at St. George’s School. He also speaks French and is skilled at juggling. Justin attends Northeastern University and is studying to be a lawyer.

Connor Garris

Operations + Marketing Assistant

Inquisitive in nature, Connor keeps a close eye on news trends and enjoys studying historical judicial cases and legal traditions, including EU law.

As Promova’s Operations and Marketing Assistant, Connor streamlines client workflows and assists with operational functions such as generating reports, onboarding project-based packages for clients, and populating training guides. Connor comes to Promova with law firm experience, and he assists with drafting media pitches for clients after finding common ground between client practice areas and timely news stories.

A little-known fact about Connor: He is a voracious reader. He plans to read 75 books in 2024, a goal that fuels his passion for literature and sharpens his writing skills. He spends much of his time writing creatively–specifically creative nonfiction. Outside of his work, you can find Connor scuba diving and spending time by the ocean. Connor attends Northeastern University and is a member of Phi Alpha Delta, a professional law fraternity. He is studying to be a lawyer.

Mova Dog

Bonafide PR expert + Chief Barketing Officer

As Promova’s CBO, Mova ensures that critical national holidays, like #TakeYourDogtoWork and #NationalLoveYourPet days, are celebrated! While he is the first to admit that he is not the biggest fan of #CatAppreciationDay, he recognizes that diversity and inclusion are essential and he supports all species.

Mova's weakness is staying silent during Zoom meetings, but he’s working on it. He studied anthropology at the University of Straight Outta Farm Life, enjoys organic wooden sticks and extended breaks.

Advisors

Promova is fortunate to have an advisory board of talented individuals with a wide breadth of experience across multiple disciplines and industries. We are exceptionally thankful for their continued advice and guidance, and the contribution of creative ideas and solutions.

Meet Our Advisors

Dick Appelbaum

Specialty/Industry:
Entrepreneurship, Advertising, Sales and Marketing, Employee and Customer Motivation

Tara Bleakley

Specialty/Industry:
Opportunity Capture, Client Development, Regional Market Expansion, A/E/C

Dale Haupt

Specialty/Industry:
Business Development Executive, BD/Sales Training, A/E/C, Biochemical

Jackie Ossin Hirsch

Specialty/Industry:
Manufacturing, Internet Based Companies, Restaurant Services, Construction

Susanne Mandel

Specialty/Industry:
Chief Marketing Officer, Market Research, Legal, Professional Services

Dick Appelbaum

Specialty/Industry:
Entrepreneurship, Advertising, Sales and Marketing, Employee and Customer Motivation

Tara Bleakley

Specialty/Industry:
Opportunity Capture, Client Development, Regional Market Expansion, A/E/C

Dale Haupt

Specialty/Industry:
Business Development Executive, BD/Sales Training, A/E/C, Biochemical

Jackie Ossin Hirsch

Specialty/Industry:
Manufacturing, Internet Based Companies, Restaurant Services, Construction

Susanne Mandel

Specialty/Industry:
Chief Marketing Officer, Market Research, Legal, Professional Services

Dick Appelbaum

Specialty/Industry:
Entrepreneurship
Advertising
Sales and Marketing
Employee and Customer Motivation

Tara Bleakley

Specialty/Industry:

Opportunity Capture
Client Development
Regional Market Expansion
A/E/C

Dale Haupt

Specialty/Industry:

Business Development Executive
BD/Sales Training
A/E/C
Biochemical

Jackie Ossin Hirsch

Specialty/Industry:
Manufacturing
Internet Based Companies
Restaurant Services
Construction

Susanne Mandel

Specialty/Industry:
Chief Marketing Officer
Market Research
Legal
Professional Services

Laura Kaminsky

Specialty/Industry:
Business Development Executive
Marketing Strategist
Legal
Professional Services

Accredited Co-Op Employer

"Thank you for your partnership with Northeastern University! Promova & Northeastern are committed to supporting all learners in eliminating biases and inequitable systems that stand in the way of achieving their goals and fostering an inclusive and just society."

- Northeastern University
A top-tier research university with campuses in Boston, Charlotte, Portland (ME), Seattle, the Bay Area, Toronto, Vancouver, and London

#getpromova

Promova was founded to bring value to our clients through a range of services to help them grow. How can we help YOU?

info@getpromova.com | (407) 603-1444‬‬‬‬‬