The vastness of information we are exposed to often spreads misinformation. Ioana Good collaborates with Myojung Chung, assistant professor of journalism and media innovation at Northeastern University School of Journalism and John Byrne, CMO of Gould & Ratner and president of The Legal Marketing Association, to outline the threats businesses and individuals face if they are not prepared to find and combat inaccurate and false information in the New York Law Journal. The rise of AI has also contributed to the volume of misinformation being created, a trend that is likely to accelerate as adoption continues.
Actionable steps should now be at the forefront of crisis communication plans to help firms combat the rapid spread of misinformation and provide a road map for publicly addressing the misinformation. Read more about how to protect your brand here: https://bit.ly/4hvIsHb.