We’re thrilled to reveal the cover of Ioana’s upcoming book and open preorders today!
In a noisy world shaped by AI-generated content, misinformation, social media, and constantly shifting behavior, expertise alone is no longer enough. Many accomplished professionals struggle to clearly communicate what they know and reach the audiences, clients, and media outlets that can amplify their work.
In the Spotlight offers a practical approach to building meaningful business growth while keeping humanity at the center of your message. Drawing on nearly three decades of experience in journalism, corporate communications, and crisis response, Ioana Good provides an actionable system for building lasting authority through storytelling, media relationships, and a disciplined public presence.
Inside, you’ll find practical tools you can put to work immediately, including:
- An expertise “sweet spot” framework
- A 90-day media relations blueprint
- An amplification scorecard
- A PR plan and editorial-calendar checklist
- Practical media training guidance
- A crisis communications toolkit
- A framework for matching people to the right visibility roles
Through case studies, research, templates, and practical guidance, you’ll learn how to define your authority, make your ideas memorable, convert visibility into referrals and growth, and scale thought leadership across your organization.
Preorder before October 15 for 20% off the list price.
Ioana Good is the founder and president of Promova, where she advises executives and organizations on thought leadership, media relations, and crisis communications. Over nearly three decades in journalism and communications, she has helped leaders build credibility, communicate their expertise, and navigate high-profile opportunities and challenges.
A former journalist for the Boston Globe and Tribune Publishing outlets, Ioana has helped place leaders and entrepreneurs in national and industry publications including The Wall Street Journal, The Washington Post, The New York Times, WIRED, Law360, Bloomberg, and The American Lawyer. She also writes for the New York Law Journal, Law.com, and the Los Angeles Daily Journal and guest lectures at Northeastern University.