As Q2 2025 lifts off and your thought leadership activities increase, make the most out of every opportunity. The key is to use content to drive more media exposure, increase SEO, and win work! By tapping into the concept of content choreography and creating a content roadmap, one activity or placement feeds a comprehensive suite of organized next steps for maximum ROI.
Here’s how we help clients use media placements to create a web of exposure that keeps clients and prospects wanting to reach out and discuss ways to work together.
Event Attendance
Whether speaking at an event or attending it, you likely have notes or a presentation prepared beforehand. Many clients speak on panels or attend conference sessions on specific topics. Remarks made during these sessions provide ideas about issues that matter to your target audience. Use this content to spark ideas for thought leadership articles, connect with others on social media, or write a focused piece about relevant industry-specific topics for your website.
Media Opportunities
Targeted Pitching
Promova can help develop media pitches from these notes or resource materials to position you as a thought leader on the topic or provide key takeaways from the event. We’ll develop targeted media distribution lists for your specific audiences and subject matter. Our team knows how to entice the media with timely news hooks, research, and sophisticated media pitches to land opportunities. Promova also has the right relationships with members of the press.
Articles and Interviews
Opportunities come for bylined articles, podcast and TV interviews, and more. Promova will provide clients with Media Training Guides to help prepare and deliver training as needed. Promova can provide ghostwriting services or edit your original content to punch it up from a journalism perspective.
Content Rollouts
After an article is published or an interview goes live, Promova provides clients with SEO-rich content rollouts for the website and social media captions that will keep you at the top of the search engines. These items can be shared in targeted e-blasts.
Webinars and Presentations
As interest in your thought leadership pieces increases or timely news emerges, your target audience will look for further insights to ensure they stay compliant, know the latest trends, or get more detailed information shared through a webinar, or presentation. Oftentimes, a trending topic can become a series of webinars or a roadshow. The content choreography roadmap can thus become cyclical, where these best practices can become utilized each time.
Your Coveted Playbook
Content choreography can become your operational playbook to maximize SEO, marketing efficiencies, and how you gain exposure and win more work. We’re happy to have you speak with existing clients about their growth; many have experienced 40-50% revenue growth. Promova has proven these strategies work and our efficient process helps you scale your efforts. If you’re ready to scale your business, reach out!