Craft a Successful PR Response in the First 72 Hours of a Crisis

In Crisis, Media, News by Ioana GoodLeave a Comment

By Ioana Good, Bob Carilli , Bianca Vranceanu

Today’s news cycle is measured in seconds (on a slow day!), and rumors can snowball into a perfect storm. No one wakes up wishing for a PR crisis, but when it hits, it’s imperative to gather your team, follow your crisis plan, think ahead, and set the tone and direction of your response. At Promova, we have worked with clients on various issues like IPO’s, litigation, high-profile executive scandals, data breaches, and more. We have helped clients ensure accurate press coverage and take control of the story rather than be victim to it. The more prepared you are, the better the outcome. Here are six steps to take in the first 72 hours of a PR crisis to ensure success.

Follow Your Crisis Plan

If you have spent some time being proactive, pat yourself on the back. When a crisis strikes, the first step is to call an internal meeting with key employees identified in your plan to ensure that the chain of command is aware of the crisis and can immediately assess the damage. Each team member must understand the complete picture of the situation and the assigned next steps to move forward (hopefully all identified in your plan!).

Stick to Honesty

Honesty is the best policy. It is essential to…read the article in full, please click here.

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