By: Ioana Good
Published in the New York Law Journal and Mid-Market Report
Planning, policymaking, and training for effective communication must be top priorities for today’s leaders to drive an organization into a successful future.
Communication is the backbone of any business, yet most business problems break down to ineffective communication, and companies are experiencing a significant backlash. With remote and hybrid business models firmly taking hold, businesses across the United States are losing as much as $1.2 trillion per year due to communication breakdowns. To remain competitive, firms recruit top talent from across the globe, offer hybrid or remote work models, and invest in tech-driven tools and cyber protections to compete and allow their employees to work quickly and safely from anywhere. Planning, policymaking, and training for effective communication must be top priorities for today’s leaders to drive an organization into a successful future.
With remote and hybrid working models come new business truths: Communication planning and collaborative planning need to be pushed to the forefront of all business models and not seen as an afterthought. The most successful businesses understand this and implement communication practices at every level—from the top down.
“According to the Association of Legal Administrators’ new 2022 Benchmarking Survey, by fall of 2021, 22% of attorneys and 16% of staff worked remotely on scheduled days,” says ALA President Sarah Evenson, JD, MBA. Three out of five respondents expected their remote working levels to remain about the same in the future for both attorneys and staff. So remote working is here to stay in legal, and legal organizations need to adapt their communications accordingly. Firms have many options—intranets, social media channels, instant messaging video—to keep people connected. While there are many choices, how you use them counts. The right combination will provide for communication that is consistent, transparent, and authentic.”
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