By Ioana Good
Published in the New York Real Estate Journal (front-section)
With the commercial real estate industry (CRE) becoming increasingly more competitive, companies are looking for new ways to stay ahead of their competition. Traditional marketing and public relations strategies have dramatically and rapidly changed due to the pandemic, and marketing teams are recalibrating and retooling their programs to compete in the new normal we have all found ourselves in.
The digital space is booming and providing increased opportunity to connect with customers to develop strong loyalty and brand awareness. “More and more companies are shifting their marketing dollars to support strong PR programs and compelling digital content,” says Pushpa Gowda, JLL’s managing director of global technology engagement. “In order to compete, companies must provide valuable information and enhanced platforms.”
According to Deloitte’s 2021 Global Marketing Trends Report, more than 70% of the individuals polled….to read the article in full, click here.