Promova is proud to announce that it has been selected, in partnership with Signature Aviation, for this year’s Ragan’s Employee Communications Awards. Each year, Ragan selects “the brightest minds and boldest initiatives in internal communications,” and this year, the Signature/Promova team is recognized for the promotion and design work of Signature University, a program built to provide engaging and effective learning and development to help employees achieve their full potential.
The campaign, “Signature University’s Drive for the Most Miles,” achieved these results:
- Online Learning Hours: Increased 373%
- Leadership Courses Completed: Went up 237%
- Learning Video Watches: Rose 297%
- LinkedIn Learning Courses Taken: Up 199%
Signature University aligns with Signature Aviation’s core values, mission, and strategic objectives. The learning outcomes are linked to key performance indicators (KPIs) and business goals, ensuring employees contribute meaningfully to the organization’s success.
The Signature/Promova Team created a 12-month Communications and Branding Plan to outline messaging, branding, and campaigns for the year ahead. Together, the team worked to audit existing marketing assets and determine what succeeded and what didn’t. Additionally, the team developed a focus group survey and collected employee responses, which included rating current class satisfaction, areas for improvement, motivational factors for professional development, and more. By redesigning communication and materials and creating buzz around the campaign, Signature demonstrated that the organization values professional growth and is committed to employee development. This work allowed Signature to update the curriculum to meet the latest industry standards, ensuring employees are well versed in all aspects of Signature’s service and everyone remains ahead of the curve with industry-leading safety and client service.
“We’re honored to work with the Signature team to not only share in the success of the project but also have Ragan list our work among top companies across the country. This award validates that we’re doing things right,” said Adrien Maines, Partner and Creative Director at Promova. “Seeing the quality work the team delivered and the measurable impact of this campaign is so rewarding,” said Ioana Good, founder of Promova.
This year’s Employee Education/Training Program recipients are:
- Signature Aviation & Promova: “Signature University’s Drive for the Most Miles”
- AAA Northeast: “Women’s Equity Challenge”
- Chase: “Decode Learning” Series
- Energame: “gENERation”
- Inovalon: “Inovalon Management & Leadership Academy”
- Merck: “Communicate to Connect.”
To view more about this year’s Ragan Award, visit here. Ragan’s Employee Communications awards dinner will be held on April 9 at the Hyatt Regency in Chicago.
About Ragan’s Employee Communications Awards
Ragan’s Employee Communications Awards celebrate a prestigious program that recognizes outstanding internal communication campaigns and initiatives from the past year, highlighting the achievements of top internal communications teams globally and allowing companies to benchmark their internal communications against industry leaders. The awards, which are split into over 40 categories, are open to in-house teams, agencies, and individual practitioners from private, corporate, nonprofit, and government sectors across the U.S.
About Signature Aviation
Signature Aviation is the world’s preeminent aviation hospitality company, offering exceptional experiences and essential support services to business and private aviation guests. The company’s large-scale infrastructure footprint enables travel, fosters human connection and is a critical global economic driver. Signature operates an industry-leading network of private aviation terminals, with over 200 locations covering key destinations in 27 countries across five continents. It is the largest distributor of sustainable aviation fuel (SAF) in business aviation. The company also offers over 16 million square feet of carbon neutral multiuse office and hangar real estate globally, providing unique network-wide benefits and advantages to guests who base their aircraft at a Signature location. For more information, please visit www.signatureaviation.com.
About Promova:
Promova is a woman-owned company founded to bring value to our clients through services that help them grow. We specialize in strategic media relations, corporate communication, branding and crisis response. Our use of best-in-breed technologies for our partners and clients delivers the most efficient and cost-effective solutions. Promova is privileged to work with creative, driven clients in the professional services space nationwide. To learn more, visit www.getpromova.com.
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