Published in the New York Law Journal
Good stories inspire and create emotional connections. Great stories go one step further, staying with us, shaping our views of the world, our interactions with others, and our conversations about human experience. This is further evidenced in research conducted by Bower and Clark, which revealed that people’s brains are hardwired to remember stories, and that the median recall rate increases from 13% to 93% when a story is told.
Much like the journey in the popular show The Reluctant Traveler, Eugene Levy steps beyond his comfort zone to explore the world’s most remarkable places while balancing his relatable reluctance with curiosity and authentic human connection. In his latest episode, Levy travels to Seoul, where he engages with South Koreans from varied generations, who have a long and culturally significant tradition of storytelling. With vulnerability and genuine connections at the forefront, Levy’s travel moments reveal a richness beneath the basic surface experience. Storytellers in the digital age must navigate the increasingly dominating AI landscape while employing a human connection. Likewise, brands and thought leaders must look beyond the surface and mere algorithmic data to effectively craft narratives that resonate with clients and prospects beyond data. 2026 will be a pivotal year, requiring executives to play a fundamental role by harnessing the power of intentional, value-based, and emotion-informed storytelling. This approach will help thought leaders break through AI-generated noise, ensuring their messages are heard and establishing customer trust.
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