What is it?
Built by Meta, Threads is a social media platform comparable to Twitter. The app is designed to engage in public conversations.
Quick Exposure
Rather than building from the ground up, businesses can quickly reach their target audience. Connected to Instagram, user’s can easily bring their followers to their Threads account.
Increased Activity
In just one day, the app gained 30 million users. It is crucial for organizations to have internal discussions determining how Threads can blend into their social media strategy.
Start Small
With any new app, there will be a learning curve. To best assess if Threads will benefit your brand, creating a personal account and exploring the features is a great way to start.
Beware of Backlash
Still in its infancy, Threads has faced negative feedback. If the Instagram and Threads account is linked, the user cannot delete one account. Rather, deleting the Threads account would also delete the Instagram account.