In today’s tech-driven world, brands are often put in the limelight for their increased presence online and are often encouraged to contribute to major social and political discussions. Companies walk on a thin tightrope when taking a stance on these issues. While there’s no clear-cut formula to guarantee when speaking out will be successful and when it will backfire, it’s important to know the potential consequences.
In a recent New York Law Journal article, Ioana Good weighs these risks and rewards of speaking out and provides insight into the main factor contributing to success—authenticity. Read the article in full here: https://bit.ly/4msJbw1