Case Study
The Logan Company
Rebrand, Website Design & Content Editing
The Logan Company serves the construction industry and provides clients with independent, objective, and unbiased cost management services while providing precise, accurate cost, functionality, and constructibility recommendations. Headquartered in Boston, Massachusetts, Logan works with owners, architects, engineers, and construction managers in public, private, and military markets locally and across the U.S.
Discovery & Execution
Promova led The Logan Company through an in-depth discovery process to uncover its design preferences, value proposition, target audience, and marketing goals.
This was accomplished by strategy sessions with key executives and a detailed client intake form to help visualize the project scope.
New Leadership Looking For Change.
The Logan Company reorganized leadership and added to its bench of services. As such, they wanted a new website, branding, and messaging to reflect this change and better align with their updated goals.
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