By Natalie Magierski This week, Coors Light released a series of ads to promote their…
How to Decline a Media Opportunity While Preserving Your Relationship with the Media
By Ioana Good and Natalie Magierski Media opportunities come and go, so don’t stress if…
A Steady Drizzle, Not a Storm: Mastering Consistent PR in Legal Marketing
By Ioana Good Published in the New York Law Journal (subscriber-based) A steady drizzle is…
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Using Megatrends to Drive Exposure and Media Engagement
By Natalie Magierski Megatrends are powerful, long-term patterns that significantly shape and influence the world…
How Covid Redefined PR and Branding Campaigns
By Ioana Good Published in the New York Law Journal (subscriber-based) Over the last three…
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Partner with a PR Firm, Their Trusted Circles Become Your Circles
By Eric Althoff There are only so many hours in the day and so many…
Finding the Media Exposure That’s Right for You
By Eric Althoff You’ve spent significant time and effort refining your message; now it’s time…
Refresh or Rebrand – Keeping Your Image Relevant and Fresh
By: Justin Wender and Adrien Maines In the age of ever-changing, fast-paced growth, keeping your…
How Firms Can Assess Behavioral Tendencies to Drive Training and Revenue
Published in the Association of Legal Administrators Magazine (page 28) Your firm spent $50,000 sending…
In a Sea of Sources, Follow These Tips for Media Exposure (From a Veteran Journalist)
By Eric Althoff One hundred emails—all from PR firms trying to get my attention. Just…