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Featured image for “A Steady Drizzle, Not a Storm: Mastering Consistent PR in Legal Marketing”

A Steady Drizzle, Not a Storm: Mastering Consistent PR in Legal Marketing

By Ioana Good   Published in the New York Law Journal (subscriber-based) A steady drizzle is…
News
Public Relations
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Featured image for “Using Megatrends to Drive Exposure and Media Engagement”

Using Megatrends to Drive Exposure and Media Engagement

By Natalie Magierski  Megatrends are powerful, long-term patterns that significantly shape and influence the world…
Public Relations
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Featured image for “Communication—The Often-Overlooked Keystone to Mergers and Acquisitions”

Communication—The Often-Overlooked Keystone to Mergers and Acquisitions

By Justin Wender Published in the The Legal Intelligencer (subscriber-based). Communication is one of the…
News
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Featured image for “Turning Around Troubled Communication About Company Changes”

Turning Around Troubled Communication About Company Changes

By Ioana Good   Published in the New York Law Journal (subscriber-based) Effective communication is critical…
News
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Featured image for “How to Write an Op-Ed. And How Not To.”

How to Write an Op-Ed. And How Not To.

By Eric Althoff   “It is my opinion that you have no right to your opinion.” …
News
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Featured image for “Google Universal Analytics is ending, here is what you need to do”

Google Universal Analytics is ending, here is what you need to do

As Google Universal Analytics (UA) is being phased out and replaced by Google Analytics 4…
Marketing Technology
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Featured image for “High Court Continues to Weigh Individual Rights Against Public Safety as Election Impact Looms”

High Court Continues to Weigh Individual Rights Against Public Safety as Election Impact Looms

By Connor Garris Published in the Recorder (subscriber-based). It’s an election year and recently, the…
Legal Industry
News
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Featured image for “Navigating the Brand Maze: Strategies for Consistent and Compelling Branding”

Navigating the Brand Maze: Strategies for Consistent and Compelling Branding

By Adrien Maines and Connor Garris   In today’s dynamic business landscape, establishing and maintaining a…
News
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Featured image for “The Road to Carnegie Hall and Media Stardom: Practice, Practice, Practice!”

The Road to Carnegie Hall and Media Stardom: Practice, Practice, Practice!

By Ioana Good   Published in the New York Law Journal (subscriber-based) In the illustrious world…
News
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Featured image for “B Matter – A Proactive Approach to Delivering Deadline-Driven Pieces”

B Matter – A Proactive Approach to Delivering Deadline-Driven Pieces

By Eric Althoff and Bianca Vranceanu The media is fast-moving and deadline-driven. Sometimes, key information is…
News
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